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Download the new for mac Blue Ocean Strategy12/23/2023 Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business and life you love. Stylist who removed everything from her hair salon except a hair dryer-and built a blow out empire in the process.Įach of these stories proves that, by challenging assumptions, you can be both unique and profitable-even in industries people think are “dying.”.French fryer that eliminated everything people hated about deep frying (and subsequently captured Oprah’s attention).Hotel chain that figured out how to offer 5-star accommodations at 3-star prices.In this episode Renée shares tons of real-life examples of businesses that challenged every assumption about their industry, including a… If you want to create a business, product or service that truly stands out, stop everything and watch my interview with Renée Mauborgne-co-author of Blue Ocean Strategy and the new follow up Blue Ocean Shift. Instead of competing within your market, look outside your industry for inspiration to change the market completely. This classic bestseller was also a game changer for entrepreneurs like us, because it provided language and a framework for how to shift the way we think about our business. I’m not exaggerating when I say that I’ve told tens of thousands of people to read the book Blue Ocean Strategy, because it answers these 2 questions perfectly. Do you feel like your industry is oversaturated? That it’s A L L been done before?
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